Just noticed that sometime last week we made our 1 billionth bid using real-time bidding (RTB) on behalf of our clients, agencies and advertisers. Specifically, these bids were made on the RTB inventory platforms that we are live on: AdMeld, AdX and PubMaticThe positive trends in impressions won through RTB we blogged about earlier continue: higher CPMs for publishers as well as better eCPA and CTR for advertisers.

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