The rise of new technologies and increased channel fragmentation makes reaching consumer targets more challenging than ever. More and more consumer packaged goods manufacturers and retailers are finding that micro-targeting strategies—traditionally employed by specialized business—are unleashing new, deeper insights into their customer targets enabling them to grow brands in creative and profitable ways.

Lire la source

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google