the Rubicon Project, the Internet advertising infrastructure company, issues a manifesto, Principles of a REVVolution – the ad server is dead, that takes direct aim at the current leaders in the ad server technology market, and details plans for the company’s new publisher-centric digital advertising technology and data platform, engineered exclusively to empower publishers to monetize content and data across all digital media, in every geographic region where their audiences consume media, and at every tier of inventory, from premium inventory to inventory that goes unsold.

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