Adwebmaroc - 1ère Régie Publicitaire Internet au Maroc

Adwebmaroc - 1ère Régie Publicitaire Internet au Maroc http://www.adwebmaroc.com Mettons ensemble la puissance d'Internet à votre service Tue, 09 Mar 2010 06:00:07 +0000 http://wordpress.org/?v=2.5 en New Integrated Display and Search Reporting Solution Helps Large Advertisers Optimize Media Performance http://www.adwebmaroc.com/2010/03/new-integrated-display-and-search-reporting-solution-helps-large-advertisers-optimize-media-performance/ http://www.adwebmaroc.com/2010/03/new-integrated-display-and-search-reporting-solution-helps-large-advertisers-optimize-media-performance/#comments Tue, 09 Mar 2010 06:00:07 +0000 admin http://www.adwebmaroc.com/2010/03/new-integrated-display-and-search-reporting-solution-helps-large-advertisers-optimize-media-performance/ Covario, the leader in search and display advertising software and services for Fortune 500 companies, announced today at their annual customer conference – INFLECTIONPoint, the release of a new technology solution – Display Advertising Insight (DAI). DAI is the first SaaS (Software as a Service) solution designed specifically for large advertisers, as well as their agencies, allowing them to manage the financial performance of their online display media spending on a global basis.

]]> http://www.adwebmaroc.com/2010/03/new-integrated-display-and-search-reporting-solution-helps-large-advertisers-optimize-media-performance/feed/ Putting goods on display http://www.adwebmaroc.com/2010/03/putting-goods-on-display/ http://www.adwebmaroc.com/2010/03/putting-goods-on-display/#comments Tue, 09 Mar 2010 06:00:07 +0000 admin http://www.adwebmaroc.com/2010/03/putting-goods-on-display/ Online display advertising has become a more effective tool for e-retailers now that they can target ads precisely to the consumers they want to reach.

]]> http://www.adwebmaroc.com/2010/03/putting-goods-on-display/feed/ What Behavioral Marketers Can Learn From YouTube http://www.adwebmaroc.com/2010/03/what-behavioral-marketers-can-learn-from-youtube/ http://www.adwebmaroc.com/2010/03/what-behavioral-marketers-can-learn-from-youtube/#comments Tue, 09 Mar 2010 06:00:07 +0000 admin http://www.adwebmaroc.com/2010/03/what-behavioral-marketers-can-learn-from-youtube/ Consumer privacy is a hot issue in the behavioral marketing space. However, this issue seems to have been framed by regulators, advertisers, publishers, and ad networks that are looking at things from an industry vantage point.

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]]> http://www.adwebmaroc.com/2010/03/what-behavioral-marketers-can-learn-from-youtube/feed/ Unica étend sa gamme de solutions en mode SaaS avec l’acquisition d’un spécialiste de la gestion des achats de mots-clés / PPC sur internet http://www.adwebmaroc.com/2010/03/unica-etend-sa-gamme-de-solutions-en-mode-saas-avec-l%e2%80%99acquisition-d%e2%80%99un-specialiste-de-la-gestion-des-achats-de-mots-cles-ppc-sur-internet/ http://www.adwebmaroc.com/2010/03/unica-etend-sa-gamme-de-solutions-en-mode-saas-avec-l%e2%80%99acquisition-d%e2%80%99un-specialiste-de-la-gestion-des-achats-de-mots-cles-ppc-sur-internet/#comments Tue, 09 Mar 2010 06:00:06 +0000 admin http://www.adwebmaroc.com/2010/03/unica-etend-sa-gamme-de-solutions-en-mode-saas-avec-l%e2%80%99acquisition-d%e2%80%99un-specialiste-de-la-gestion-des-achats-de-mots-cles-ppc-sur-internet/ Unica Search fera partie de la gamme de produits Unica OnDemand et sera incluse dans la première suite marketing SaaS du marché couvrant le search marketing, le Web Analytics, l’analyse client, l’emailing, le ciblage comportemental, la gestion des campagnes et la gestion des opérations marketing.

]]> http://www.adwebmaroc.com/2010/03/unica-etend-sa-gamme-de-solutions-en-mode-saas-avec-l%e2%80%99acquisition-d%e2%80%99un-specialiste-de-la-gestion-des-achats-de-mots-cles-ppc-sur-internet/feed/ Microsoft : publicité mobiles pour navigateurs HTML http://www.adwebmaroc.com/2010/03/microsoft-publicite-mobiles-pour-navigateurs-html/ http://www.adwebmaroc.com/2010/03/microsoft-publicite-mobiles-pour-navigateurs-html/#comments Tue, 09 Mar 2010 06:00:06 +0000 admin http://www.adwebmaroc.com/2010/03/microsoft-publicite-mobiles-pour-navigateurs-html/ Microsoft a récemment introduit une nouvelle solution de publicité ciblée auprès de ses partenaires. Ces derniers peuvent désormais disposer leurs encarts publicitaires qui n’apparaîtront qu’au travers des navigateurs mobiles capables de lire correctement le format HTML.

]]> http://www.adwebmaroc.com/2010/03/microsoft-publicite-mobiles-pour-navigateurs-html/feed/ Zoom sur le livre blanc du marketing comportemental http://www.adwebmaroc.com/2010/03/zoom-sur-le-livre-blanc-du-marketing-comportemental/ http://www.adwebmaroc.com/2010/03/zoom-sur-le-livre-blanc-du-marketing-comportemental/#comments Tue, 09 Mar 2010 06:00:06 +0000 admin http://www.adwebmaroc.com/2010/03/zoom-sur-le-livre-blanc-du-marketing-comportemental/ Le client ne se souciant pas des complexités de systèmes dʼinformation et vivant déjà avec certaines marques le bénéfice dʼune relation cross-canaux maîtrisée, cette évolution risque de sʼimposer aux autres marques pour rester dans la course. Le champ dʼinvestigation du marketing comportemental devrait également sʼélargir aux canaux émergents (mobile, IPTV, ..) à moyen terme.

]]> http://www.adwebmaroc.com/2010/03/zoom-sur-le-livre-blanc-du-marketing-comportemental/feed/ Hung Up On The Cross http://www.adwebmaroc.com/2010/03/hung-up-on-the-cross/ http://www.adwebmaroc.com/2010/03/hung-up-on-the-cross/#comments Tue, 09 Mar 2010 06:00:06 +0000 admin http://www.adwebmaroc.com/2010/03/hung-up-on-the-cross/ As burgeoning and graying research companies continue to invest resources in garnering real time, second by second, set top boxed as well as three screen and single source data, shouldn’t our industry support these forays by subscribing, testing and vetting their discoveries. Let’s expand the palette of numerological possibilities away from reliance on static panels with questionable respondent participation into the fertile realm of imagination across multi-platforms, multi-sources, and privacy protected, foundation data and datamines.

]]> http://www.adwebmaroc.com/2010/03/hung-up-on-the-cross/feed/ Adchemy Makes Advertising Personalized in Real Time http://www.adwebmaroc.com/2010/03/adchemy-makes-advertising-personalized-in-real-time/ http://www.adwebmaroc.com/2010/03/adchemy-makes-advertising-personalized-in-real-time/#comments Tue, 09 Mar 2010 06:00:05 +0000 admin http://www.adwebmaroc.com/2010/03/adchemy-makes-advertising-personalized-in-real-time/ Adchemy, an emerging advertising powerhouse, has figured out a way to tweak web ads to make them dramatically more effective. The company performs a crazy real-time technical dance to optimize the ads and landing pages shown to searchers.

]]> http://www.adwebmaroc.com/2010/03/adchemy-makes-advertising-personalized-in-real-time/feed/ Vedicis choisit Qosmos pour ses solutions de gestion convergentes des applications et des abonnés et de gestion de flux http://www.adwebmaroc.com/2010/03/vedicis-choisit-qosmos-pour-ses-solutions-de-gestion-convergentes-des-applications-et-des-abonnes-et-de-gestion-de-flux/ http://www.adwebmaroc.com/2010/03/vedicis-choisit-qosmos-pour-ses-solutions-de-gestion-convergentes-des-applications-et-des-abonnes-et-de-gestion-de-flux/#comments Tue, 09 Mar 2010 06:00:05 +0000 admin http://www.adwebmaroc.com/2010/03/vedicis-choisit-qosmos-pour-ses-solutions-de-gestion-convergentes-des-applications-et-des-abonnes-et-de-gestion-de-flux/ Vedicis s’appuiera sur l’analyse des protocoles et des attributs protocolaires (métadonnées) de Qosmos ixEngine pour renforcer l’efficacité de sa solution de gestion des applications et abonnés et de gestion de flux.

]]> http://www.adwebmaroc.com/2010/03/vedicis-choisit-qosmos-pour-ses-solutions-de-gestion-convergentes-des-applications-et-des-abonnes-et-de-gestion-de-flux/feed/ How targeted display can extend your influence http://www.adwebmaroc.com/2010/03/how-targeted-display-can-extend-your-influence/ http://www.adwebmaroc.com/2010/03/how-targeted-display-can-extend-your-influence/#comments Tue, 09 Mar 2010 06:00:05 +0000 admin http://www.adwebmaroc.com/2010/03/how-targeted-display-can-extend-your-influence/ Using audience segmentation and customizable ad templates, advertisers can dramatically increase revenue over static website creative. Last Thanksgiving, we ran a 30-day campaign with a popular national shoe and apparel brand using audience segmentation with display customization and retargeting technology.

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